Something very interesting has just happened. After years of vying for attention, signing up people to follow him on his blog, on his twitter, on his facebook, Jason has decided to pull the plug on blogging.
“I’m looking for something more acoustic, something more authentic and something more private. Blogging is simply too big, too impersonal, and lacks the intimacy that drew me to it.”
Now, by bucking the conventional wisdom, and turning against his previous advice of building digg armies, leveraging SEO and such, Jason is now saying that high pageviews and lots of followers are NOT what he’s after.
Jason is unplugging from the faceless one-way conversation of A-list blogging.
CenterNetworks takes the view that quitting just as a publicity stunt to drive traffic to Mahalo. But that position doesn’t add up: a one-time publicity stunt can’t drive as much traffic as Calacanis maintaining his blog for another year.
Steve Hodson correctly calls BS on a few points, and justifiably takes offense that not all bloggers are cut from the same cloth.
But I think Steve is wrong that Jason is being sidelined. Instead, it may be the beginning of Jason Calacanis becoming a star.
What is a star?
A star has a point of view that others care about. This point of view might be a creative talent that is manifested in music, in art, in drawing, or writing. It might be a point of view that has been developed though life experiences, success in taking risks, or being strong leaders. A star might also be a star though some extraordinary talent, or achievement. Stars find that attention naturally gravitates to them.
And stars have one thing in common: Stars have fans.
Are blogger’s stars?
Here’s my simple definition: If attention does not naturally gravitate to a blogger, they are obviously not a star. If a blogger is vying for attention, then they are also not a star.
True stars find that attention gravitates to them, and they accumulate fans. Stars don’t resort to SEO, or care about traffic, techmeme rankings or linkbaiting, or any of that. Stars are relevant because people care about them. Stars are relevant because they have fans.
Stars have a point of view that they share though one or more mediums of choice. And we, fans subscribe to get more.
Despite the fact he should use a better tool than an email list, is Calacanis becoming blogging’s first star?